About
OVERHAIL

We didn't start with a business plan. We started with a problem.

OVERHAIL wasn't born in a boardroom. It was born in a bathroom mirror.
We were the customers first — standing there, looking at thinning hair, at scalps that itched and flaked, at bottles we'd bought on a promise and abandoned three weeks later. We tried everything. Imported brands that cost a fortune and did nothing. Local ones that smelled like a promise and delivered a headache. Home remedies passed down with more confidence than evidence.
And somewhere in that cycle, it stopped feeling like our problem. We started noticing it everywhere — in friends, in family, in men and women who had quietly accepted hair loss and scalp damage as something you just live with. Something you cover up, joke about, or stop mentioning.
That's the pain point OVERHAIL was built on. Not a market gap. A real, shared, exhausting one.

We could have launched in six weeks. Private label, pretty packaging, a few paid posts, done. That's the shortcut, and it's available to anyone with a budget.
We took the long way instead.
We spent six to eight months in product development alone — formulating, testing, rejecting, and reformulating. Ingredients that looked great on paper got cut because they didn't perform in real use. Textures got reworked because they felt wrong in the hand. Concentrations got adjusted, then adjusted again. We tested on ourselves before anyone else, because we weren't willing to sell something we wouldn't put on our own scalp.
Plenty of formulas didn't make it. The ones that did earned their place.

Starting with two. On purpose

We're launching with two products. Not twelve.
That's a deliberate choice. It's easy to flood a shelf and hope something sticks — it's much harder to stand behind every single thing you sell. We'd rather launch two products we've stress-tested to completion than a full range we're only half sure about.
These two are the beginning of our first series: ROOTLOCK.

The ROOTLOCK Series

ROOTLOCK is our foundation — a system built around the root of the problem rather than the surface of it. Healthy hair is a scalp story before it's a strand story, and that's the principle the entire series is engineered around.
And we're not done. Right now, behind the scenes, we're deep in R&D on the next products joining the ROOTLOCK line — the pieces that will complete the system. Each one goes through the same process the first two did: developed, tested, rejected, rebuilt, and only released when it's genuinely ready.
We're also quietly working on a second series altogether. More on that when it's earned the right to be talked about.

Built with passion. Grown with you.

Here's the honest part.
OVERHAIL is built on passion — but passion alone doesn't scale a brand. Support does. Yours.
We're not a corporation with a marketing war chest. We're a small team that cared enough to spend the better part of a year getting two products right. What happens next depends on the people who use them.
So: use our products. Tell us the truth about them. What worked. What didn't. What you wish was different. We read everything, and we build with it. The next formula in the ROOTLOCK series will be better because of feedback we haven't received yet.
We can't promise miracles. Nobody honest can.
But we can promise this: we will never sell you something we haven't tested on ourselves, and we won't let you down.

A Message From the Founders

Janjua

You've all seen my hair and asked me about it more times than I can count. Truth is, I've tried more products than I can count too, and most just sat in my bathroom. OVERHAIL isn't that. Every formula in this box got rejected and reworked until it earned a place here. I put my name on it because I actually use it, not because someone paid me to say so.

Moiz

I built OVERHAIL from the ground up — the labels, the formulas, the box you're holding right now. Every late night arguing over a shade of navy or a shampoo consistency was so you'd open this and feel like it was made by people who cared, not a factory chasing a trend. Thank you for trusting that.